Hi @DMckeown,
Welcome to the community!
Interesting question. I guess my answer would be that I attempt to adopt what I’ve just decided to unironically call an “inbound approach to outreach”, if such a thing is possible?!
The modern, informed buyer is wise to all our cold outreach techniques. Sure, you can spam emails and there will always be uptake, but what works infinitely better, in my opinion, is a small investment of time researching people. What have they been up to? Have they blogged recently? Any notable achievements shared on socials?
A well-drafted, subtly-personalised email can still be super-efficient, but deliver [insert stat about more engagement here] times better returns on your time, vs. non-personalised emails. See this link here - just throw in a placeholder for stuff they’re up to. Your email can still be a template but spend 5 minutes adding some personalisation to your outreach.
So maybe it’s lukewarm inbound outreach?!