# Help with Custom Report on Conversion (Won and Lost)

**URL:** <https://community.hubspot.com/t/help-with-custom-report-on-conversion-won-and-lost/72757>\
**Category:** Dashboards & Reporting\
**Tags:** reports\
**Created:** [January 12, 2023, 1:05pm UTC](https://community.hubspot.com/t/help-with-custom-report-on-conversion-won-and-lost/72757 "2023-01-12T13:05:17Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![LStrabelli](https://avatars.discourse-cdn.com/v4/letter/l/4491bb/32.png) [@LStrabelli](https://community.hubspot.com/u/LStrabelli)\
**Post date:** [January 12, 2023, 1:05pm UTC](https://community.hubspot.com/t/help-with-custom-report-on-conversion-won-and-lost/72757/1 "2023-01-12T13:05:17Z")

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Hello! I’m trying to build a conversion report from SQL to Lost, however our Funnels reports don’t allow me to further customise (breakdown ICP, Internal Region, multiple pipelines or plan etc). Is there a way of “custom build” a conversion report like the funnel?

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**Author:** ![karstenkoehler](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/karstenkoehler/32/68554_2.png) [@karstenkoehler](https://community.hubspot.com/u/karstenkoehler)\
**Post date:** [January 12, 2023, 1:08pm UTC](https://community.hubspot.com/t/help-with-custom-report-on-conversion-won-and-lost/72757/2 "2023-01-12T13:08:44Z")

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Hi @LStrabelli,

Funnel reports don’t have this level of customization – for example, if you’d like to break down the SQL slice / bar of the report into region.

If you want to have this perspective, you need to filter the entire report by this criterion and create a separate report for each variant, e.g. a funnel report for region A, another report for region B and so on.

Hope this helps!