Help needed: how to operationalize a referral strategy

Last week in Jon’s AMA @ferojas87 asked a question about a referral strategy. The question was,

“I would like to know how to develop a good referral channel in my strategy, do you have a methodology?”

How did you create a referral strategy at your company? How did you operationalize it - do you have a template or model to share? Let us know in the comments.