For hubspot “inbound” is the most important thing. The most important thing is to know everything about the peaople that get in touch with your company. Every content strategy, marketing workflow or email campagin is based on this data. We figured out a 25:1 call to filled forms ratio. So it is WAY more important to receive any possible Call Data than getting Data out of web forms. So please get this inboud Call Data into Hubspot Timeline.