Growing email marketing lists

Marketing & Content Hub Lists, Lead Scoring & Workflows
1

Hello Community, I am doing the course on email marketing and have a question about growth.

How do I grow my email list?

Are there resources this community can suggest?

I am in the luanch phase for TravelBreasy.com, a baby gear rental company. I have started my list with professional network, but simply having a email field on my website isn’t getting me any new subscribers. I need something more!

2

Hi,

Congratulations on getting started! I hope you have a lot of success with your business.

Growing your email list willl depend on a number of factors. Perhaps the most efficient way of gaining more attention would be:

1. Be active on social media. Not every platform out there, just the one or two that really resonate with your target audience. Offer them (your audience) real value that demonstrates your expertise and knowledge in your field. In doing this, link back to your email sign-up page on your website.

2. Following on from point 1 above, create free content that you can send to prospects in exchange for their email address. This gives you qualified addresses from actual people who have at least an initial interest in your products or services. Never ever by addresses. This is a terrible idea and will hurt your business over short or long.

3. Create and regularly send out a newsletter or monthly mailing. You’ll soon be able to judge how often you should mail your contacts. Promote this on social media and direct your audience back to your sign up page so that they can register their email to receive your newsletter or mailings.

These are just some initial observations. I hope you find them useful.

Good luck with everything and please report back what you find out here so others can learn from your experience.

Best,

Will

3

Hi @TravelBreasy,

Growing your email list, especially for a niche business like TravelBreasy.com, requires a strategic approach. Here are some best practices using HubSpot to help you expand your email list effectively:

Best Practices for Growing Your Email List

  1. Create High-Quality Content:
    1. Blog Posts: Write informative and engaging blog posts related to baby gear, travel tips, and family-friendly destinations.
    2. E-books and Guides: Offer free, downloadable content like e-books, travel guides, or packing checklists in exchange for an email address.
    3. Webinars: Host webinars or virtual events on topics like “Traveling with Babies: Tips and Tricks.”
  2. Implement Lead Magnets:
    1. Exclusive Discounts: Offer a discount on the first rental for new subscribers.
    2. Giveaways and Contests: Run contests or giveaways where entry requires an email subscription.
  3. Use HubSpot’s Tools Effectively:
    1. Forms: Use HubSpot’s form builder to create pop-up forms, slide-in boxes, or embedded forms on your website.
    2. Landing Pages: Create dedicated landing pages for your lead magnets with clear calls to action (CTAs).
    3. Email Marketing Campaigns: Send out regular newsletters, promotional offers, and updates to keep your subscribers engaged.
  4. Optimize Your Website:
    1. Clear CTAs: Ensure your CTAs are prominent and enticing. Use action-oriented language like “Get Your Free Guide” or “Sign Up for Exclusive Discounts.”
    2. Exit-Intent Pop-Ups: Capture visitors as they are about to leave your site with a compelling offer.
  5. Social Media Integration:
    1. Promote Lead Magnets: Share your lead magnets on social media platforms to drive traffic to your landing pages.
    2. Social Media Contests: Use social media to run contests that require email subscription for entry.
  6. Encourage Sharing:
    1. Motivate Sharing: Encourage your existing subscribers to share with their friends by offering them a discount or a special deal.

Resources for Growing Your Email List

  1. HubSpot Academy:
    1. Email Marketing Certification Course: Learn the fundamentals of email marketing and best practices.
    2. Lead Generation Training: Several courses on creating lead generation strategies using HubSpot tools.
    3. Landing Pages and Conversion Rate Optimization: Optimize your landing pages to increase conversion rates.
  2. HubSpot Blog:
    1. Articles and guides on email marketing, lead generation, and inbound marketing strategies.
    2. Sample article topics: “The Ultimate Cheat Sheet for Awesome Marketing Emails,” “What is a Lead Magnet? 20 Lead Magnet Ideas and Examples,” and “Lead Generation Content: Top Types to Use.”
  3. E-Books and Guides:
    1. “Email Marketing: The Ultimate Guide”: Comprehensive guide on creating effective email campaigns.
    2. “How to Build an Email List from Scratch”: Step-by-step instructions on growing your email list.
  4. Templates and Tools:
    1. Email Templates: Use HubSpot’s email templates to create professional-looking emails.
    2. Lead Capture Tools: Leverage HubSpot’s lead capture tools to create forms, CTAs, and pop-ups.

Steps to Implement with HubSpot

  1. Set Up Lead Magnets:
    1. Create content that appeals to your target audience.
    2. Design landing pages with HubSpot’s drag-and-drop builder.
    3. Use forms and CTAs to collect email addresses.
  2. Promote Lead Magnets:
    1. Share on social media and through existing email lists.
    2. Use paid advertising if budget allows, targeting parents or travel enthusiasts.
  3. Engage Subscribers:
    1. Send a welcome email with a special offer or useful information.
    2. Regularly update subscribers with newsletters, promotions, and valuable content.
  4. Analyze and Optimize:
    1. Use HubSpot’s analytics to track the performance of your forms, landing pages, and email campaigns.
    2. A/B test different CTAs, email subject lines, and landing page designs to see what works best.

Let me know if you have any questions.

Best regards

Adriane

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