I also worry about the “one-click” rule. We purposefully use “manage preferences” because there are cyber attack detection tools that some large companies use that click every link in an email before it goes to the end user. This has caused some clients to have unsubscribes from people who never meant to unsubscribe and get upset when they stop receiving the communications. How will this be handled if we’re forced to include the one click unsubscribe link?