Google Ads Columns in HubSpot Ads

HubSpot Ideas
1

The following columns are a must on HubSpot Ads to go alongside Quality Score:

  • Exp. CTR
  • Ad relevance
  • Landing Page exp.

Why?

These are the three factors that define Quality Score. On Google Ads, they are rated as follows:

  1. Below Average
  2. Average
  3. Above Average

Depending on how your keyword is graded between these three factors is how your keyword’s Quality Score is calculated.

These fields tell you what you should focus on:

  • Your Ad Copy
  • Your Landing Page
  • Your Keyword Bid
  • A little bit of everything

Any SEM professional will heavily utilize these three fields to determine their next optimization move.

2

@Yazz thank you for highlighting this. We are actively investigating the metrics customers have access to within the ad networks that they wish were also available in HubSpot’s reporting. We have not finalized the list of metrics we will add, but we do expect to expand the set of what’s available this year.

3

@WillDekrey

Of course, glad I can help. I know it’s not easy keeping up with Google’s every-changing interface, but at least if we focus on metrics, it makes it a tad bit easier. Let me know if I can help any further. Thanks again for the heads-up.

4

Hi everyone! My name is Hallie, and I’m a Program Manager on the CXM Team. Our product team confirmed that this isn’t on the roadmap at this time, because other metrics were implemented into Ads as they were investigating adding these. With that said, we are moving this back to ‘idea submitted’ so please continue to leave any feedback if this is still a feature you’d find useful. Thanks!