We would like a way to configure goals for our marketing emails (similar to what we do in workflows). That way, we could track how many people are submitting forms through our CTA’s without having to go to use a list, workflow, or CTA clicks. For example, if we have a campaign set up promoting a product - we would like to see which emails within that campaign generated the most conversions. It would be great if this could be tracked under each marketing emails performance.
I also would love to see this feature!
We frequently send one-time promotional emails with CTAs and would like to see how many people received the email>clicked a link/CTA>filled out the desired forms (or any form as a result of that click/visit).
I like the way the goal feature shows up in the workflow performance tab - I would love to see goals added to emails so that we get the same metric in the email performance tab!
This feature would be helpful for our C-level and Director-level team members.
The goal would be to get a high-level view of the success of promotional email campaigns
The value would be to inform future campaigns and contribute to measuring the monetary value of an email campaign (and the ROI value of the HubSpot platform for that matter)
I think this would be a great feature to have!