Hi everyone,
I have a question about Gmail’s latest update on alias inboxes. It appears that when an alias inbox is assigned to a user, the original inbox is retained - resulting in two active inboxes for a single user.
The concern here is CRM data integrity: if a user signs up via either inbox, they would be recognised as two separate contacts in the CRM, even though they are the same individual.
Has anyone else encountered this issue? Would love to hear how you’re handling it.
Hi @AKoushik6,
Which exact update are you referring to, can you share a link? Do you mean the + method, the dot . method or an alias with a different name part entirely?
If it’s one of the first two methods, you can use Data Hub and the format data action in workflows (or custom code) to extract a clean name part, then run a deduplication tool like Koalify against it (Disclaimer: the link is an affiliate link which makes me eligible for commission).
If it’s the latter, then you could still use a deduplication tool as long as you have more than just first and last name to compare duplicates with, e. g. an additional company name, phone number etc.
The exact method depends on which alias you mean.
Best regards
Thank you for the response @karstenkoehler , but the problem is gonna be different. Have a look here.
Will Koalify help me solve for this?
@AKoushik6 deduplication tools will let you specify deduplication and primary rules. If a user continues submitting forms with the same first name, last name, phone number and company name, you can use such a tool to automatically merge these two contacts.
If the person submits a form with the new address and just their first name and last name, it’s a lot more risky - and you’ll have to make a risk decision as to whether you want to automatically merge these or accept these duplicates.
There is no perfect solution that will automatically, with 100% confidence, automatically merge these contacts.