General Concept of Campaign Reporting

Marketing & Content Hub Reporting & Analytics
1

Hello,

I am having trouble utilizing the reports feature to analyze and understand the success of a marketing email campaign. I am in the midst of completing the certification from HubSpot, but I still feel as if I am doing something wrong with the reporting or maybe I failed to set up the campaign correctly.

Does anyone have any advice for how I can learn how to analyze campaigns and understand what the data is telling me? Maybe 1 on 1 resources that can be utilized?

Keep in mind the campaign was intended to drive links and hopefully lead to form submissions and all it included was 3 social posts and 2 emails.

I appreciate anyones comments or advice, thank you.

2

Hey, @OCoppinger :waving_hand: Thanks for your question. Here are some resources for you:

Hey @Josh @RomyFuchs1 @OPerek-Clark do you have any tips you can offer @OCoppinger?

Thanks! — Jaycee

3

Hi @OCoppinger
It really depends on what do you want to analyze. @Jaycee_Lewis gave you already some resources. If you need more help give me a hint what KPIs you wanna track.
Regards

4

The KPIs I want to track is likely just form submissions, link clicks, CTR, open rate, engagement rate. The current goal is to drive people to a form submission, so we currently link the form directly or product pages within emails and social posts.