GDD Dashboard

Academy Study Groups Study Group: Content Hub for Marketers
1

Hi!
Can anyone share their GDD Dashboard or how they fill up their GDD Dashboard as found on the HS Academy GDD Course?

2

What is GDD?

3

Growth Driven Design, see https://www.growthdrivendesign.com/

4

Oh wow… an entire new rabbit hole for me to go down… this is awesome!

5

Hi @Raffy,

have you gonr through the GDD certification here?

Make sure you review the training lessons in the Growth-Driven Design Certification to learn how to use the dashboard. More resources here.

Do you have any specific questions? Have you completed yours and you need feedback? Do you want to share it here?

I hope this helps.

G.

6

Hi @gabriel-nextiny

Thanks for sharing the deep dive GDD resource. I’ll check there if I can find my answers there.
If not I will share a GDD Dashboard here and place comments where I have questions. Google sheets okay with you?

BTW, I have done the certification. Questions remain :wink:
Thanks for sharing Gabriel!

7

@gabriel-nextiny I went through additional material you shared and reviewed the lessons. I have a few questions left:

  1. The lesson indicates that the strategy is for the year. Is this GDD Dashboard workshopped once a quarter? Do you copy Goals into Q1 Goals, Q2 Goals …?
  2. Goal Tab:

    1. For the strategy statement, do you include the theme (establish, optimize, expand) for the quarter in the statement?

    2. Do you stick to 1 theme with multiple focus areas in 1 quarter? i.e.
      Establish Strategy Focus Area

      1. Establish | Harvest
      2. Establish | Audience A
      3. Establish | Audience B
      4. Establish | Value

    3. Or do you do multiple themes with multiple focus areas in 1 quarter? i.e.

      Strategy Focus Area

      1. Establish | Harvest
      2. Optimize | Usability on some page(s)
      3. Optimize | CRO on other page(s)
      4. Expand | Hiring Page Leadflow

    4. Is the first iteration of the GDD Dashboard for the launchpad website?

      1. Is the theme say launch/launchpad? What would the focus areas be?
        Launch Focus Area
        1. Launch | Homepage
        2. Launch | BOFU Leadflow
        3. Launch | Services Page
        4. Launch | Packages Page
        5. Launch | Blog
      2. Or is the theme effectively establish?
  3. JBTD Tab
    1. Is there a significance why state Informational and not Awareness?
    2. In the job stories, are we doing 1 persona only or do we have multiple personas affecting the decision of the core persona?
    3. is the job to be done effectively the “motivation” in the core job to be done?

A GDD Dashboard I am messing around with GDD Growth-Driven Design Dashboard for HS Community - CMS for Marketers - Google Sheets Feel free to leave a comment on the spreadsheet too
How much time do you spend on your the GDD dashboard the 1st time around? Then on subsequent quarterly summits?

8

Hi, @Raffy

Thanks for sharing your GDD dashboard. I recently took the course and have similar questions. I figured a sample accomplished dashboard would be great for guidance. Hope you don’t mind if I have a look.

If in case you’ve found other examples, will appreciate it if you share them here as well. Thanks a lot.

Regards,

Paul