Gated Content - Using 1 form to deliver specific content based on embed page

Marketing & Content Hub Lead Capture Tools
1

I have 20 pieces of content I’d like to gate. Is it possible to use one form to do this? I’d like the Redirect to be tied to the page the form is embedded on.

EX. Content 1 is delivered when form is filled out on page 1, but using the same form, Content #2 is delivered when form is filled out on page 2.

Or is a workflow a better option?

2

Yes, it’s possible to use a single form to gate multiple pieces of content, with the redirect being tied to the page the form is embedded on. This approach can be more efficient than creating separate forms for each piece of content. Here’s how you can achieve this:

  1. Create a single form: • Design a form that collects the necessary information from users. • This form will be used across all 20 pages.
  2. Use hidden fields: • Add a hidden field to the form. • This field will store the specific content ID or page URL.
  3. Dynamically set the hidden field: • Use JavaScript to automatically set the value of the hidden field based on the current page URL or a predefined content ID.
  4. Set up conditional redirects: • In your form processing or marketing automation tool, set up conditional logic. • Based on the value in the hidden field, redirect users to the appropriate content.
  5. Embed the form: • Place the same form on all 20 pages where you want to gate content.

Workflow option: While the above method works well, using a workflow can offer more flexibility and advanced features:

  1. Easier management of multiple pieces of content
  2. Ability to track user interactions more comprehensively
  3. Option to set up follow-up actions (e.g., email sequences)
  4. More sophisticated conditional logic if needed

Recommendation: • For simple setups, the single form with conditional redirects is sufficient. • For more complex scenarios or if you need advanced tracking and follow-up actions, a workflow would be a better choice.

Choose based on your specific needs, the complexity of your gated content strategy, and the capabilities of your marketing automation platform.
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3

A couple more questions -

Hidden Field - Should this be a single line field?

Would it be best to define the field object type as a campaign or list?

4

Hi @LWohlman,

HubSpot already has that feature.

In the page editor, locate the “Thank you” section within the form editor. You can specify a custom redirect link after submission. This setting is page-specific, which lets you reuse the same form and you can specify different redirect links on each page.

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5

Is this still possible!? Becuase this is always how I had things set up and now it’s no longer working and Hubspot support keeps telling me there is nothing they can do!