Functionality around capturing which stage of the sales cycle we close opportunities at

[NNorton]

Hi, We measure our conversion rates, particularly on HubSpot, and was wondering is there an ability to capture at which stage of the sales cycle we close opportunities at.

We have our ‘reason lost’ tab which gives an indication of this, but for to understand the stages of the sales cycle and at which point we are actually closing opportunities is important to then analyse our process and what we potentially need to be doing better. For example, I feel there is a real in understanding if we are losing deals at Prospect engaged, Prospect qualified to buy or Proposal sent.

[danmoyle]

Hi @NNorton. In looking around the community, I’m seeing this as a similar question. And the answer unfortunately is that there is not a standard, easy way to see this.

• Deal movement by stages
• Deal stage report

It’s very difficult to visualize this. However, with the new customer journey analytics rolling out, this may be something in the works.

Unless someone else has built this kind of report, I think it would only be possible in each deal record to see which stage it was in before it closed.