Hi @danmoyle ! So I would say the major difference is that “viral” influencers probably are represnted by an agency and micro are less likely to be represented by one.
And the obvious … viral influencers will cost more because of their engagement.
BUT micro influencers are usually micro because they are so niche so if you product is unique and the ICP is a smaller pool.. go with micro because it will be exactly to the audience you are looking to attract.