Unsure sure how to contact influencers for a collaboration request?
For a marketer, sending your first email pitch to an influencer can be tricky, with not knowing where to start or how to approach the outreach aspect.
We’ve created the How to Reach Out to Influencers kit which includes a step-by-step guide, email templates and a checklist so you can craft the perfect pitch to get your influencer marketing strategy started.
Inside you’ll find:
All the necessities for a perfect pitch
Email templates for influencer outreach
Tips on what to include in your outreach messages
Tools for a smoother outreach process
A checklist for every email you need to reach out to an influence & so much more
Hi @danmoyle ! So I would say the major difference is that “viral” influencers probably are represnted by an agency and micro are less likely to be represented by one.
And the obvious … viral influencers will cost more because of their engagement.
BUT micro influencers are usually micro because they are so niche so if you product is unique and the ICP is a smaller pool.. go with micro because it will be exactly to the audience you are looking to attract.
Great insight @ChristinaKay Those are important differences for sure.
I’ve seen it said that micro-influencers, those within the community you’re trying to reach, are often much more effective and cost-effective. What you say would then make sense in that for sure.
How to Reach Out to Influencers
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Those are important differences for sure.