“CRMs are for people.” That one line from Soumya Indurti perfectly captures the philosophy she brings to revenue operations—and it’s exactly why we’re thrilled to spotlight her work in the Founder Focused Community. As the Founder & CEO of Connect Labs, Soumya has spent over a decade improving human experiences across marketing, sales, and RevOps. Her people-first approach is all about making technology serve real human needs—both inside and outside the business. 
On making RevOps more human-centered: “To make RevOps more human-centered, I prioritise understanding the individual and team needs within a company first. By focusing on internal alignment and employee experience, we lay the groundwork for creating exceptional customer experiences.” 
A people-first decision that paid off: One of Soumya’s nonprofit clients was planning to use their end-of-year budget on new software—but her team recognized it would be a misaligned investment. Instead, they encouraged the client to double down on adoption, alignment, and enablement for the tools they already had. Not only did this lead to better team outcomes, but it also drove deeper HubSpot usage and stronger long-term ROI. “Buying more software doesn’t automatically mean happier people. Recognition, alignment, and a supportive culture are what drive exceptional experiences.” Thanks for leading with heart and impact, Soumya! 
Have you made a people-first decision in your business that paid off? Share it in the comments! --- This post was migrated from connect.com and was originally published at an earlier date.
Thank you so much for sharing your insights Soumya Indurti ! --- This post was migrated from connect.com and was originally published at an earlier date.