# Forms - Best Practice?

**URL:** <https://community.hubspot.com/t/forms-best-practice/7398>\
**Category:** Tips, Tricks & Best Practices\
**Created:** [January 24, 2018, 4:12pm UTC](https://community.hubspot.com/t/forms-best-practice/7398 "2018-01-24T16:12:55Z")\
**Posts on this page:** 1\
**Showing post:** 2

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**Author:** ![Phil\_Vallender](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/phil_vallender/32/48924_2.png) [@Phil\_Vallender](https://community.hubspot.com/u/Phil_Vallender)\
**Post date:** [January 25, 2018, 10:12am UTC](https://community.hubspot.com/t/forms-best-practice/7398/2 "2018-01-25T10:12:14Z")

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Hi @JohnS63

There is no universal best practice, but here are some thoughts that I’ve developed over the years:

Given the ability to progressivly profile contacts using smart form fields, and that fact that every form conversion is tracked along with the page it was submitted on, you only need very few forms.

I tend to recommend a form for each of the following:

- A form for the top of the funnel - short enough but with plenty of queued questions for when contacts reconvert
- A form for the bottom of the funnel - longer form with more questions that asks everything you need to know to commit to your BOFU offer
- Contact form - for general purpose website contacts

if you start out with just these forms, your data will be highly consistent. And, if you want to roll-out a change, its easy to apply site-wide.

Forms can not be assigned to campaigns, only pages, so there is little \*\*bleep\*\*, I think, in creating a form per campaign.

Hope this helps.

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