Hey all. I’d like to restrict access to one page on my website unless visitors submit a form with their email. I’ve created a pop-up form that nearly meets my needs, but users are able to just close or dismiss the form and still access the page. Is there a feature I’m missing that would take away the ability for visitors on the page to dismiss the form?
Hi @EFlack,
There are various ways of going about this, I’ll share the one that is most straight forward and proven to work well.
Generally, this is achieved most easily with a regular form, not a pop-up form.
Let’s walk through the individual assets needed for this. We’re creating the last one first because they depend on each other.
1. Create a “Thank you” page (Menu > Marketing > Website > Landing Pages). This page is not immediately accessible, not indexed and not shared, only after submitting a form on the landing page will people get here. (That’s what makes it gated.) For an example, take this link Complete SEO Starter Pack: Get Your Website and Blog Ranking and change /seo-myths to /thank-you/seo-myths. This is where you would embed your gated content.
2. Create the landing page (Menu > Marketing > Website > Landing Pages) and the website form (Menu > Marketing > Lead Capture > Forms). This is the page that people will land on after receiving a promotional email, clicking a social post or a CTA in a blog post. Make sure it’s optimized for conversions (google “conversion rate optimization landing pages”) and set the form to redirect visitors to your “Thank you” page after submitting the form. The redirect would be to the page from step 1. For an example, check Complete SEO Starter Pack: Get Your Website and Blog Ranking. Additionally, you can set up a follow-up email if you also want to share the landing page link with the person via email.
Et voilà, you have a gated conversion path. You can direct people to the landing page via different channels (email, blog, social media, paid, referral), they would fill out a form on the page and be redirected to the “Thank you” page featuring the content after submitting the form. The content would be gated and can only be accessed through form submission (or the direct link which shouldn’t be indexed or shared).
Hope this helps!
Thank you Karsten! It certainly did.