# Form Drop Out Analysis

**URL:** <https://community.hubspot.com/t/form-drop-out-analysis/130210>\
**Category:** Lead Capture Tools\
**Tags:** forms\
**Created:** [April 21, 2025, 8:03am UTC](https://community.hubspot.com/t/form-drop-out-analysis/130210 "2025-04-21T08:03:05Z")\
**Posts on this page:** 1\
**Showing post:** 2

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**Author:** ![RubenBurdin](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/rubenburdin/32/75212_2.png) [@RubenBurdin](https://community.hubspot.com/u/RubenBurdin)\
**Post date:** [April 21, 2025, 1:30pm UTC](https://community.hubspot.com/t/form-drop-out-analysis/130210/2 "2025-04-21T13:30:28Z")

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Hi @ragriffiths2009  
yeah this one comes up a lot when you’re trying to optimize longer forms — and unfortunately, HubSpot doesn’t natively give you field-level drop-off analytics or step tracking for multi-step forms. The built-in analytics (like Viewed, Interacted, Submitted) are helpful, but they won’t tell you where someone bailed inside the form itself. That said, you’ve got a couple decent options depending on how you’ve built the form. If you’re using a custom multi-step form (not the default HubSpot form module), you can track drop-off by firing a custom event (or just logging a browser console action) every time someone reaches a new step — like “Step 2 Viewed” or “Step 3 Started.” You can then store that in localStorage or push to a custom event API. If you want to stay inside the HubSpot ecosystem, the other option is to use **custom behavioral events** (if you’re on Marketing Hub Enterprise). You’d track each step with a custom event tied to button clicks or field focus. It’s a bit of setup, but it works.  
For basic visibility though, a quick win is to set up a heatmap or session recording tool (like Hotjar or Microsoft Clarity). That’ll show you where users pause, scroll, click away, or drop mid-flow. I know it’s not ideal that HubSpot doesn’t do this natively, especially for longer forms, but if you’re seeing a big gap between interaction and submission, adding step-level tracking (even with lightweight JS or GTM) is the best way to see what’s actually blocking users. Let me know how your forms are built — I can suggest a tracking setup that fits better if they’re embedded, native, or custom-coded.  
Hope it helps

![RubenB_0-1744951380316.png](https://d2qpr2jzcazej7.cloudfront.net/original/2X/a/a3b971f388794f90704ee697c25d92cf1613f49a.png)

**[Ruben Burdin](https://www.linkedin.com/in/ruben-burdin/)**

**Real-Time Data Sync Between any CRM or Database | Founder @[Stacksync](https://www.stacksync.com/) (YC W24)**

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