Thank you for mentioning Insycle @AdamLPW and @karstenkoehler. I work there 
I wanted to pop in and add a little more context for @AMulready. So, Insycle can format any text field in HubSpot CRM, based on the rules you set. For fields that commonly need standardization or formatting—like personal names, company names, phone numbers, addresses, job titles, industries, countries, states, etc.—Insycle offers pre-built templates that allow you to format these fields out of the box. You can also build your own custom templates for other fields or for problems that are unique to your database. Then you can schedule those templates for automation so that your fields are always formatted consistently on a set schedule. You can even inject Insycle’s operations into HubSpot Workflows so that the formatting happens immediately after data hits HubSpot CRM and before your first communications to those contacts go out.
Alternatively, I would be remiss if I didn’t recommend Operations Hub as well. You can do formatting there as well as coding custom solutions for unique issues.
Best,
Ryan