Finding Emails of Potential Customers, sending initial eBlast

Marketing & Content Hub Email Marketing Tool
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Hi All -

I am having trouble communicating in a way that people understand that my organization that you cannot send email blasts to lists you created by searching the internet. For example, someone recently created a list of 80 potential leads from organizations he thought viable and asked us to blast a press release. I explained that it is illegal to send someone a blast email without permission. You could send them a personal email and include the press release, but email blasts are different monsters.

Anyone have insight, good articles, actual written law on this?

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Hi @amandabrunish

Point your colleagues at CAN-SPAM Act: A Compliance Guide for Business or this helpful summary from HubSpot What Is CAN-SPAM? [FAQs]

But the explanation is simple, you need a person’s permission to send them a commercial email.

Transactional and relationship emails are not subject to the same controls because they serve a different purpose - and presumably are much less likely to become a nuisance.

Hope this helps. Good luck educating your colleagues.

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Thanks, Phil. You think that simple explanation would be enough. But I work with engineers and they are always trying to find ways to “cheat” the system. :slightly_smiling_face: