We base our leads off of form submissions. We are a b2b with pretty long sales processes and bid on govt contracts. MANY leads never turn into sales the first time and some of these prospects have been in the system up to 10 years or more, or are repeat customers that prefer to submit a quote request online. I have found that trying to accurately report leads from HubSpot takes up almost my ENTIRE Friday every week because there is no report that tells you ALL form fills, this only reports new contacts and its pretty useless. I know that I can’t be the only one and probably most companies do not realize this so many people are probably reporting in accurate data. I have tried every which way to create an accurate report and its impossible so I am left to manually go through my email for contact “re-conversions” which when checking against my reporting these people are NOT reported as form fills and its really frusterating. I do this as well as manually review the 50+ forms we have on our sites. This process gets tedious and confusing, for a platform that is supposed to be so user-friendly it really is a terrible user experience. When you pay obscene amounts of money for a platform you really expect to get more than what HubSpot is giving. Seems like HubSpot really dropped the ball on this.