Feature Request: Exclude Specific CRM Records From User Visibility

Hi HubSpot team,

Please add a way to exclude specific companies, contacts, and deals from a user’s visibility.

Today, permissions are based on ownership and teams, but there’s no native way to say:

This manager can see all of their team’s records except these 1–2 sensitive accounts and related records.

That creates a real problem for companies that need broad team visibility with a few confidentiality exceptions.

Current workaround

The only real workaround is to:

  • create a separate team or owner structure
  • move the sensitive company records
  • also reassign all associated contacts and deals
  • carefully manage hierarchy and permissions

That’s a lot of admin overhead for just a handful of restricted records.

Suggested improvement

Ideally, HubSpot would support one of the following:

  • record-level visibility exceptions for specific users or teams
  • an exclude these records rule on top of existing permissions
  • a sensitive record setting that limits access to approved users or teams
  • automatic restriction of associated contacts and deals when a company is marked restricted

Why this would help

This would let admins:

  • keep normal team visibility in place
  • protect a small number of sensitive accounts
  • avoid complicated ownership and team restructuring
  • reduce the risk of accidental exposure

I think this would be especially valuable for businesses handling confidential accounts