Facebook Messenger Follow-Ups in HubSpot CRM

Smart CRM & Sales Hub CRM
1

I generate leads through Facebook ads that come in via Messenger, and I have a few questions about using HubSpot’s follow-up features:

  1. Is there a way to manually send the same follow-up message to multiple leads at once?
  2. How can I set up automated follow-ups that trigger only if a qualified lead hasn’t replied after 24 hours?
2

Hi @cpierce600 and welcome, we are delighted to have you here!
Thanks for asking the HubSpot Community!
I’d love to put you in touch with our Top Experts: Hi @danmoyle, @himanshurauthan and @StjepanGrcic do you have suggestions to help @cpierce600, please?
Thanks so much and have a lovely day!
Bérangère

3

Hi @cpierce600

Can you let me know you captured the lead:

  • Instant Forms: You already have their Email and Phone, so you can bulk email them if the Messenger window has closed.
  • If you used Click-to-Messenger: You only have their Name. You cannot bulk message them if it’s been more than 24 hours since their last reply, as HubSpot won’t have an email address to “pivot” to.

HubSpot doesn’t have a “Select All > Send Message” button for Messenger in the Inbox. To send the same message to multiple leads at once, you have to use a Contact-based Workflow.

  1. Create a List: Group the leads you want to message (Facebook Leads - Last 24 Hours).
  2. Build a Workflow: Set the trigger as “Member of list.”
  3. Add Action: Select “Send Facebook Messenger message.”
  4. The Catch: This only works if the lead has messaged you within the last 24 hours. Meta (Facebook) blocks automated messages after that window closes.

If you’re hitting that 24-hour wall often, I recommend adding an automated “Lead Capture” question to your initial Messenger greeting to grab their email immediately.

4

+1 for what @StjepanGrcic has here, @cpierce600.