We are more B2C, with a bit of B2B, so the events we have programmed are trial starts for our subscription product, and then on-website lead form submissions for B2B.
Do you know if there is any danger in manually implementing the CAPI alongside the Beta? I don’t want to duplicate data, but I feel like for our business and Facebook account we’d reap benefits a lot sooner through manual implementation (just to give more data back to Facebook for optimization).