@hhawk well we optimise to a series of custom conversions and some standard events. I’m just not sure what value the CAPI is adding via Hubspot so far - we have the ability to manually implement, but expected more matching of events than just pageview from the OOTB Hubspot Beta. And obviously expected that fluid syncing data between Hubspot, Facebook and Business Data would be better than manual implementation of direct to Facebook capi from business data…I’m not seeing how CAPI is adding value to Facebook/Hubspot/our business above and beyond the data exchanged via the pixel pre-implementation