Extreme Questions: How would you justify a 10x price increase?

I’m stealing one of the brainstorming questions from yesterday’s #thinktank post (Extreme Questions) because I thought it would spark some creative discussion! If you were forced to increase your prices by 10x, what would you have to do to justify it? Think: What sort of brand looks and feels like something that expensive? What positioning would you take? How would the design of both the website and the product need to change? --- This post was migrated from connect.com and was originally published at an earlier date.

This depends on your industry, but to justify at 10x price increase of a service, you will need to guarantee that you will fix your client’s problem efficiently or guarantee that you will deliver a persuasive return on investment. --- This post was migrated from connect.com and was originally published at an earlier date.

Your website should clearly articulate this value proposition and show that you have done X three times successfully. --- This post was migrated from connect.com and was originally published at an earlier date.