The resolution that I was pointed to, is to use the Custom Report and pull in two objects. In our case we wanted the Company name (not number) to show on a simple report (export) of Deals. It was quite easy to do using the Custom Report function. I’m not sure if the Custom Report is available to all versions.
Here is a link to a third party video of an interview about Custom reports: third party video
and a HubSpot Knowledge Base doc: This is our KB doc.
Hope this helps!
Lance Dowdy