Completely Agree! This seems so very basic. Why would the Parent Company ID be exported instead of the Parent Company name? This is a CRM / Marketing tool, not an IT tool. Generally people are reading these reports/data, not programs or processes.
If anyone wants the Parent Company ID, then that should be a seperate field.
Is there a Parent Company Name field AND a Parent Company ID field, OR is there only a “Company Name” field? I expect there is only a Company name field…and no Parent Company Name field…as the Parent / child is just a relationship between two “companies”.
Even if this is the case, the report / export tool should be able to allow a choice of using the Parent ID OR the Company name… or simply include both as seperate fields, OR possibly concatenate the Parent Company ID with the Company name, like ABC Company 546789689. This is not perfect but at least the data would be there and further massaging of the data could trim off the ID if necessary.