Hi @OlenaBondar
Given the limitation of having only two pipelines in the Starter plan, I would suggest utilising both pipelines and using deal object tags. These visual cues can quickly inform team members about the nature of a deal without the need for in-depth examination, streamlining the process of managing and navigating through deals. Here’s a suggested approach to organize your deal types effectively, incorporating the use of colored object tags for clarity:
Suggested Pipeline Structure
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Pipeline 1 - Core Sales Pipeline: This pipeline should focus on capturing New Business and Expansion deals.
- New Business Deals: Tag these deals with one color (e.g., blue) to indicate fresh opportunities with new or existing clients.
- Expansion Deals: Use a different color (e.g., green) for deals that represent upselling or cross-selling opportunities with existing clients. These deals typically involve less effort than acquiring new customers but are crucial for growth.
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Pipeline 2 - Customer Success Pipeline: This pipeline is dedicated to Renewals and Downsell.
- Renewals: Apply a specific color (e.g., yellow) for renewal deals, which are critical for maintaining your existing customer base and ensuring recurring revenue.
- Downsell: Use another distinct color (e.g., red) for downsell opportunities. These deals require special attention to understand the reasons behind the downscaling and to maintain a positive relationship with the customer.
Additional Tips
- Clear Guidelines: Establish and document clear guidelines for how deals should be moved between pipelines and stages, including when and how to apply colored tags.
- Review and Adjust: Periodically review the effectiveness of this structure and make adjustments as necessary based on feedback from your team and any changes in your business processes.