Hello everyone!
I’m Arpit V Mathew, a digital marketer and video editor currently taking the Content Marketing course here at HubSpot.
My main interest lies in video editing and visual storytelling. I love transforming ideas into engaging video content that not only looks good but also drives engagement and conversions. With the rise of short-form content, reels, and brand storytelling, I believe video is one of the most powerful tools in content marketing today.
I’m here to learn, share insights, and connect with fellow marketers and creators. I’d love to exchange ideas about content strategy, video marketing trends, and creative storytelling.
Looking forward to learning with you all!
Hi @ArpitVMathew ,
Welcome to the HubSpot Community! We’re so glad to have you join us.
If you’re looking to skill up, HubSpot Community Learning Paths are a great place to start. They offer step-by-step guides on content marketing, digital strategy, automation, and more: https://community.hubspot.com/t5/Success-Guides/ct-p/successguides
Feel free to share your goals and questions here! We love supporting each other’s growth.
Looking forward to learning and succeeding together!
Cassie, Community Manager
Arpit,
So happy to see your message. Visual storytelling is vital in content marketing. I would like to learn more about your experience with short form videos, Reels, and other pieces. Do you shoot mostly on phones? What is your preferred editing software? Do you employ AI in the process? Where do you most frequently post (social media, websites, embedded in emails)?
just curious, in 2026, what do you consider to be the leading trends in content stretgy, trends, and creative storytelling? Is it more AI, more user generated content, and does being polish help or hurt reach?
I look forward to reading your thoughts.
Best,
Jessica