Most companies use the for recruitment purposes
Using workflows to re-engage leads is a great trigger-action.
Workflows are the best thing that ever happened! There are soo many options, I would recommend to get an A3 or A1 piece of paper and create your workflow there, taking into account every variable and action, so once you get into HubSpot, it’s a quick win! Also, explore, try and a fail, the best way to learn it!
We will use them to engage with contacts.
I use workflows for lead nurturing, following up with those who download an ebook or register for a webinar.
Triggering reorder capaigns for customers who are nearing completion of their orders.
I like to check for Product interests, if new products or services emerge after the contact goes cold, you can effectively re-engage them offering new solutions for their needs
we are using workflows for online chats, for people that complete contact forms, registering in webinars, …
Re-engage using your best performing emails they will have missed previously.
We use workflows for reminders and follow-ups after a webinar.
Depending on the campaign a prospect comes to us, we enroll them in an associated workflow that has offer that might appeal to them.
We have created a post-purchase workflow that I think is extremely helpful because it not only offers current customers incentive to recommend their friends, but it also gives customers a way to provide us with healthy/ constructive feedback.
Use them for abandoned cart campaign
We have never used workflows, but excited to start implementing them in our marketing practices.
Great
Amazing
For our ecommerce site we are currently using targeted cross-sell or upsell automated workflows to encourage customers to shop again to increase order frequency
I have used workflows to add paid search contacts to be added to MQL or SQL lists depending on form used
Post-trade show follow up
Up-selling and cross-selling.