Hi everyone,
Wanted to share this interesting article with all of you.
Link: https://www.gartner.com/smarterwithgartner/evolve-sales-enablement-to-support-revenue-operations/
It’s an article by Gartner stating that “Sales leaders should shift from sales enablement to revenue enablement to support revenue operations in today’s complex B2B buying and selling environment.” This is because buyers are starting to expect a ‘Rep-Free Experience’. Worth the read!