# Event-based onboarding sequence

**URL:** <https://community.hubspot.com/t/event-based-onboarding-sequence/96814>\
**Category:** Email Marketing Tool\
**Tags:** workflows\
**Created:** [December 28, 2023, 9:50am UTC](https://community.hubspot.com/t/event-based-onboarding-sequence/96814 "2023-12-28T09:50:44Z")\
**Posts on this page:** 4\
**Page:** 1

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**Author:** ![SebastianWilk](https://avatars.discourse-cdn.com/v4/letter/s/838e76/32.png) [@SebastianWilk](https://community.hubspot.com/u/SebastianWilk)\
**Post date:** [December 28, 2023, 9:50am UTC](https://community.hubspot.com/t/event-based-onboarding-sequence/96814/1 "2023-12-28T09:50:44Z")

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Hey!  
Is it possible to build an onboarding workflow sequence in HubSpot based on events people do in your SaaS product?  
For example, someone completes an onboarding checklist in your product. You store some information about them (like value and use case properties) and depending on the triggered event and the property you send a different email sequence to them.

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**Author:** ![elizheleva](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/elizheleva/32/51055_2.png) [@elizheleva](https://community.hubspot.com/u/elizheleva)\
**Post date:** [December 28, 2023, 10:03am UTC](https://community.hubspot.com/t/event-based-onboarding-sequence/96814/2 "2023-12-28T10:03:35Z")

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Hi, @SebastianWilk ,

the simple answer is “yes”. The not as simple one is that you need to make sure you connect your SaaS product with Hubspot. You can use the API, or you can add the Hubspot tracking code to it or you can even see how you can feed the event data from a data warehouse you might be using.

As long as you’re able to store the values of those events within Hubspot properties, you can create sophisticated workflows.

Does this help?

Eli

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<div class="post-metadata">

**Author:** ![SebastianWilk](https://avatars.discourse-cdn.com/v4/letter/s/838e76/32.png) [@SebastianWilk](https://community.hubspot.com/u/SebastianWilk)\
**Post date:** [December 28, 2023, 10:06am UTC](https://community.hubspot.com/t/event-based-onboarding-sequence/96814/3 "2023-12-28T10:06:10Z")

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Hey Eli,  
thank you for your answer. Much appreciated.  
Do you have any materials that I can read in order to integrate with  
HubSpot?  
How can I predict the pricing of utilising HubSpot for this use case?

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**Author:** ![karstenkoehler](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/karstenkoehler/32/68554_2.png) [@karstenkoehler](https://community.hubspot.com/u/karstenkoehler)\
**Post date:** [December 28, 2023, 11:05am UTC](https://community.hubspot.com/t/event-based-onboarding-sequence/96814/4 "2023-12-28T11:05:23Z")

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Hi @SebastianWilk,

This would require, at a minimum, a Marketing Hub Professional subscription – the lowest HubSpot tier that includes automated marketing emails, sent after defined triggers. This is currently priced at 792€ / month: [Marketing Software Pricing | HubSpot](https://www.hubspot.com/pricing/marketing/enterprise?term=annual)

You then have two options to define triggers. One option is via API: [https://legacydocs.hubspot.com/apps/api\_guidelines](https://legacydocs.hubspot.com/apps/api_guidelines)

The idea would be to store information about events in HubSpot contact properties. At a base level, the API is free to use.

If instead you want to go the route of events, see here [How to Create Custom Events](https://knowledge.hubspot.com/analytics-tools/create-custom-behavioral-events-with-the-code-wizard), you would be looking at the Enterprise tier, price also linked above, at 3,300€ / month.

A cheaper alternative to HubSpot Marketing Hub Professional would be the free CRM integrating with Outfunnel: [HubSpot Marketplace](https://ecosystem.hubspot.com/marketplace/apps/productivity/connector/outfunnel-223468)

Best regards!