Hi @Serena2
In 2025 the ETL landscape looks quite different from even a year ago. The big shift is that you don’t necessarily
need a heavy pipeline just to get data into HubSpot.
HubSpot’s native import already lets you map multiple objects and associations if your CSVs are prepared correctly, but the real challenge is ongoing consistency.
(Import records for multiple objects )
That’s where newer sync tools have matured: instead of exporting, cleaning, and re-importing every time, you can normalize data in something like Sheets or a staging database and then keep it in step with HubSpot continuously.
A key point is cost. In 2025 many teams moved away from custom-coded ETL because of the hidden maintenance costs, and lightweight two-way sync solutions have become the default. They handle schema alignment, associations, and even field-level change detection automatically, so you don’t burn hours on brittle scripts. If your volume is modest, you can even start with a free tier in some tools, but the value now is more in automation than in one-time imports.
When this hinges on reliable two-way sync, Stacksync handles the mapping and timing so records stay consistent without manual patches. Hope this helps you plan with a 2025 mindset.