We have to enroll manually contacts into sequences. We have many sequences, most of them very targeted to specific companies.
We need an option that each sequence has entry and exit criteria, which is a feature that almost all Sales Engagement Tools have.
Meaning, the contacts that can be added to that specific sequence need to match specific criteria, such as: Lifcecycle Stage not equal to Customer, Associated to Company A.
This in order to limit which contacts can be added to a sequence, especially since we won’t do workflows to automatically enroll contacts in sequences.