# Enhanced Conversions Not Tracking Lifecycle Stage Changes **URL:** \ **Category:** Ads\ **Created:** [December 27, 2024, 4:33pm UTC](https://community.hubspot.com/t/enhanced-conversions-not-tracking-lifecycle-stage-changes/123054 "2024-12-27T16:33:16Z")\ **Posts on this page:** 7\ **Page:** 1
**Author:** ![Louis\_Martin](https://avatars.discourse-cdn.com/v4/letter/l/d26b3c/32.png) [@Louis\_Martin](https://community.hubspot.com/u/Louis_Martin)\ **Post date:** [December 27, 2024, 4:33pm UTC](https://community.hubspot.com/t/enhanced-conversions-not-tracking-lifecycle-stage-changes/123054/1 "2024-12-27T16:33:16Z")
I set up Enhanced Conversions in google and created an event in Hubspot to track MQL lifecycle stage changes. According to google, it’s track 5 enhanced conversions, but the number should be roughly double that. I set up similar events for SQLs and Opps, but google hasn’t recorded any conversions at all (though they are showing up as goals on google ads.) Any obvious problems with my setup here? ![google ads screen and message.png](https://d2qpr2jzcazej7.cloudfront.net/original/3X/f/c/fcb088c35396a42138fe461f1f70382d0508734e.png) ![Hubspot ad setup.png](https://d2qpr2jzcazej7.cloudfront.net/original/3X/d/c/dcf975fb327557acf1eea84bd68816d497eaf529.png) You might see that I left the “consent to share data” field unslected, not sure if that’s affecting it or not. ---
**Author:** ![PamCotton](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/pamcotton/32/47916_2.png) [@PamCotton](https://community.hubspot.com/u/PamCotton)\ **Post date:** [December 27, 2024, 10:18pm UTC](https://community.hubspot.com/t/enhanced-conversions-not-tracking-lifecycle-stage-changes/123054/2 "2024-12-27T22:18:22Z")
Hey [@Louis\_Martin](https://community.hubspot.com/t5/user/viewprofilepage/user-id/875652), happy Friday! Google Ads conversions may not sync instantly. If you’ve recently set this up, it could just be a lag in reporting, especially for SQLs and Opps. To our top experts, @TomM2 and @danmoyle do you have any recommendations for [@Louis\_Martin](https://community.hubspot.com/t5/user/viewprofilepage/user-id/875652) matter? Thank you, Pam ---
**Author:** ![danmoyle](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/danmoyle/32/91166_2.png) [@danmoyle](https://community.hubspot.com/u/danmoyle)\ **Post date:** [January 2, 2025, 6:11pm UTC](https://community.hubspot.com/t/enhanced-conversions-not-tracking-lifecycle-stage-changes/123054/3 "2025-01-02T18:11:49Z")
Appreciate the tag here @PamCotton to try and help [@Louis\_Martin](https://community.hubspot.com/t5/user/viewprofilepage/user-id/875652) - but I haven’t set this particular situation up before. I’d leave it to the others you tagged, or maybe @Jnix284 or @trevordjones . ---
**Author:** ![Louis\_Martin](https://avatars.discourse-cdn.com/v4/letter/l/d26b3c/32.png) [@Louis\_Martin](https://community.hubspot.com/u/Louis_Martin)\ **Post date:** [December 30, 2024, 10:28pm UTC](https://community.hubspot.com/t/enhanced-conversions-not-tracking-lifecycle-stage-changes/123054/4 "2024-12-30T22:28:17Z")
Thanks Pam, but I don’t think I’m that lucky for this to be the issue. I created the event for MQLs quite some time ago and it hasn’t collected any new MQLs past it’s initial four. ---
**Author:** ![trevordjones](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/trevordjones/32/35637_2.png) [@trevordjones](https://community.hubspot.com/u/trevordjones)\ **Post date:** [January 2, 2025, 6:31pm UTC](https://community.hubspot.com/t/enhanced-conversions-not-tracking-lifecycle-stage-changes/123054/5 "2025-01-02T18:31:43Z")
Hi There [@Louis\_Martin](https://community.hubspot.com/t5/user/viewprofilepage/user-id/875652) and thanks for the tag @danmoyle ! There is a good chance that Google is not accepting data from HubSpot if you have not confirmed that the contact has given consent. Is there a reason you left that unselected? ---
**Author:** ![Louis\_Martin](https://avatars.discourse-cdn.com/v4/letter/l/d26b3c/32.png) [@Louis\_Martin](https://community.hubspot.com/u/Louis_Martin)\ **Post date:** [January 2, 2025, 10:13pm UTC](https://community.hubspot.com/t/enhanced-conversions-not-tracking-lifecycle-stage-changes/123054/6 "2025-01-02T22:13:53Z")
The client has several different consent fields that they added over the past few years, and it’s not clear which one is “the one” that governs their consent currently. ---
**Author:** ![jnix284](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jnix284/32/29_2.png) [@jnix284](https://community.hubspot.com/u/jnix284)\ **Post date:** [January 18, 2025, 9:39pm UTC](https://community.hubspot.com/t/enhanced-conversions-not-tracking-lifecycle-stage-changes/123054/7 "2025-01-18T21:39:48Z")
[@Louis\_Martin](https://community.hubspot.com/t5/user/viewprofilepage/user-id/875652) were you able to get it working after reviewing the consent as @trevordjones suggested? If not, I would review your Enhanced Conversion diagnostics to see why it’s flagged as “needs attention”.