Hi @JonPayne ! Very interesting topic!
I think that once you identify your buyer persona, the first step would be to create links that will help you start conversations with them later.
On social media, you can create links by achieving small actions like engaging with their content through likes, comments, and shares. It is also crucial to create/content that is relevant for them and that will allow you position yourself as a thought leader in their field. These actions will help you get noticed by your buyer personas and open the door for more meaningful interactions when they are ready!
Of course, last but not least, it is essential to maintain human interactions that are oriented towards your target’s interests and not yours.