Great prompts = great results. Let’s sharpen our skills together:
- How did you use AI to wrap up your week?
- Share your magic prompt and what it created
- What made it click (or what would you tweak next time)?
Hi @MMeadows-SF @KTarapovskaia @DanielleGriffin What’s one AI prompt you’re excited to try this week based on something you learned last week?
I am testing this Prompt, working on my ICP focused campaigns (ABM):
What types of content resonate best with our ICP based on their demographics, interests, and pain points?
Prompt:
You are conducting a detailed analysis of content strategy and its impact on Ideal Customer Profile (ICP) engagement. You are an expert content strategist with a deep understanding of how demographics, interests, and pain points influence content resonance. The company you are advising is COMPANYX whose primary customers are CUSTOMERX. Answer the question: “What types of content resonate best with our ICP based on their demographics, interests, and pain points?” The response should be a 150-word paragraph with actionable advice in an informative tone.
Hey @KTarapovskaia! This is a really solid prompt structure for ABM campaigns! 
I love how you’ve layered in the role-playing element (“You are an expert content strategist”) and clearly defined the context with COMPANYX and CUSTOMERX variables. The specific word count and tone requirements are great guardrails too - they’ll help you get consistent, actionable outputs every time.
One thing that might amplify your results even further: have you considered adding a line about preferred content formats or channels? Something like “Consider both content types and delivery methods” could give you insights into whether your ICP prefers whitepapers vs. webinars, LinkedIn vs. email, etc.
Really appreciate you sharing this practical example - ABM content strategy is such a crucial challenge for so many of us. Would love to hear what insights you get when you run this with your actual company/customer data plugged in!
Keep experimenting and sharing - this is gold! 
For COMPANYX, whose primary customers are CUSTOMERX, the content that resonates best aligns closely with both their professional challenges and personal motivators. Given their demographics, they value educational content such as step-by-step guides, webinars, and case studies that provide practical solutions to their day-to-day pain points. Since many are digitally savvy, interactive formats like polls, quizzes, or short-form videos perform well, keeping engagement high while addressing specific interests. Storytelling also works effectively—sharing real-world customer success stories builds trust and relatability. It’s equally important to create thought leadership pieces that highlight industry trends, helping CUSTOMERX feel informed and ahead of the curve. Finally, ensure content is easy to access on mobile, since convenience matters. For more insights on shaping strategy around audience behavior, communities like the Hubspot Community. are great resources to see what’s working across industries.
Hi @Victor_Becerra !
Since I have been away for the past 6 days visiting family in Pennsylvania, I am looking forward to digging into my work pile that has stacked up while I was gone. I am going to use a prompt framework my husband (and co-start at Thoughts Brewing) created. It is called BREW.
It stands for -
- Brainstorm
- Refine
- Execute
- Work
It works a little differently than other frameworks that are out there. Here is the breakdown -
- Brainstorm - this step is for you BEFORE you enter anything into the prompt. It is there to help you clarify what output you want to see. Ask yourself these questions:
- What format do I want the output to be in?
- Who is the audience?
- What, specifically, do I want to see?
- What background information is important to lead up to the output?
- Do I have any examples that can be used as a model?
- Refine - take the information from the previous step and put it into a clear and concise prompt for the AI chatbot.
- Execute - enter the prompt and evaluate the output. Is it what you initially intended?
- Work - iterate until you get the output that you want.
- Use follow-up prompts.
- Point out what you didn’t like about the output and how you would like it to be different.
- Don’t expect the AI tool to get you 100% of the way there. If you get 80% from AI and you have to edit and/or add the last 20%, consider it a success.
I have been working through creating more customGPTs to offload some of the more repetitive tasks, so I plan on using the BREW prompt framework to help me create the instructions for a new customGPT.
Thank you Danielle! The BREW framework sounds fantastic - I love how it emphasizes that crucial brainstorming step before diving into prompting. So many people skip straight to typing without clarifying their goals first! The 80/20 rule you mentioned is spot-on too - AI is an incredible accelerator, but that final human touch is what makes the output truly shine.
Really curious to hear how BREW works for building your CustomGPT instructions. That’s such a smart application, especially for those repetitive tasks that eat up so much time. Would love to hear about what kind of CustomGPT you’re creating if you’re open to sharing!
Thanks for bringing such valuable insights to our community - this is exactly the kind of practical framework that helps everyone level up their AI game. Can’t wait to see what you create!
I’ve been doing something similar to the above with the "You are an expert…" but for marketing, also adding things like this:
Please use -
Seth Godin’s approach to branding
Gary Vaynerchuk’s approach to social media marketing
Andy Crestodina’s approach to web and digital strategy
Jen Olmstead’s sense of humor and authenticity
Sometimes, instead of using a prompt, I would write (rather poorly, but with the desired structure) the social post, etc. I would like to get, and ask Chat GPT or Claude to rewrite for clarity or change style and provide two more options. For short form output it is sometimes faster (and shorter) than a prompt. The result could be closer to the desired result with less time spent on tinkering with a prompt.
Hi @VBright2025 ,
When you are writing your social media posts like this, are you using a custom GPT or project in ChatGPT where you have provided it a knowledge base of you/your business?
Typically, I do not - I just add a note about the target persona (as I could have multiple personas), but you are correct - I should create a custom project with the persona information, which would be faster.
Yeah, if you take a little bit of time up front to build out a customGPT or Project to front load the details about you/your business, your brand info, your tone/voice, etc. it will save you a lot of time in generating your social media posts.
You can even prompt it to tell it how to create the instructions for a customGPT (concept called meta-prompting).
Then, once you have the customGPT or Project set up, test it out a handful of times to see where it is glitchy and then just slowly make changes to the instructions to refine it to where you are happy with the output.
I’ve done a lot of “branding” work in Chat, so I can ask it to refer to my “brand voice” or “persona” when prompting.
That can work well if it saves your brand voice/persona to its memory or you update the custom instructions to remember it. Otherwise, if it is just in one chat and you start another chat, it may not recall it the way you want.
Idk if I’ve just been lucky so far but it’s worked to this point. Good call though.
It’s one of those things that will work up until it doesn’t. Just depends on how much you use it. Glad it has worked for you so far!! Because when it decides it doesn’t want to hold that in its memory any longer, it can be a pain in the a** LOL.
ha! I bet! I do make sure to start those prompts with “based on what you know about our tree personas & brand voice…”. Idk if that has helped but again, really good to know the little sh*t might just decide to not remember. I thought that was just me when “forgetting” I already had dessert. 
Ha ha 
@TSiri
I saw this post on LinkedIn this morning, and it lays out the ChatGPT memory thing in an easy-to-read format. Thought it might be helpful for you.
Thank you! It is very useful… I just realized that I need to manage memories 
It looks like I turned the Memory on long time ago, but some of the memories need adjusting.
LOL I wish I had this feature more broadly, such as “Do not forget laundry” in my husband’s memory 