Having the same issue. While it satisfies me as a developer and helps add alot of efficiency to our processes - without the use of smart content it almost becomes useless and then trying to prove the value of using these at all or even HubL for me becomes a losing game. To a marketer if it cannot be enabled with smart content it becomes unusable. For me as a developer without custom modules we cant customize and speed up our process, we cant provide the tools for out content creators to be independent and efficient. Its kind of a bad circle to be in.