We would like to A/B test the effect that sending out special offer emails to our database has on open rates and conversions. The best way we can think of is if there was a way to randomly put, for example, 1 in 10 subscribers into a separate static list that can be excluded from special offer emails.
Another way this could be done is if we were able to pull subscribers from a number attribute (for example year of birth) based on ‘number ending with X’ which should give a relatively random selection.
+1. This seems absurd that it is not possible. Many of our ‘most important’ emails are saved for automation in workflows. It’s non sensical that we can’t optimize them.
I was really surprised to find out that this is not a feature in Hubspot. I thought Hubspot was all about automating the lead nurturing process. Without the ability to optimize the emails we use in our automated lead nurture workflows, there is really no way to optimize this workflow. Very dissatisfying..
I completly agree with this. Being able to test out different parts of a workflow could mean results are drastically changed. This would be a great feature to have.
It seems to make very little sense for A/B testing to be availabe anywhere but in workflows, where they get their whole potential. I’ve been advised to test complete workflows against each other, but setting it up is pretty much a nightmare compared to creating A/B test variations in an email.
@davidoudiette Imagine if you have a workflow that contains 2 emails, that would means testing 4 workflows. Or 3, that would mean 8 workflows. You can do that on the rest
Complete nightmare this. Every time I want to test a single email in a workflow I need to replicate the workflow and test it that way. It’s not even easy to do that. You need to create new properties and add custom HTML to form embeds. Its shocking that this is not a simple functionality.
I just spent several days creating an A/B testing plan under the assumption that you would be able to test automated emails just to find out that it’s not possible. It’s very disappointing. How is this not a feature?
Yea, it’s crazy that you can’t do this. The reasonings I’ve heard make little to no sense. It really isn’t an option for many who are doing workflow based emails to send 1 offs as tests. The other workarounds are equally impracticle (ex: setting up separate workflows and trying to split enrollment between the 2).
This feature would be extremely valuable for our team! Can someone from HubSpot respond and let us know if this is in the works or planned for a 2018 release?
Yeah, this has been said already but I just assumed this was a function and created my first workflow happily and then found out it wasn’t. Hubspot Academy spends a lot of time talking about automation and experimenting and testing for these things not to be possible together. Disappointing for sure.
