# How can I stop emails going to spam in HubSpot Free?

**URL:** <https://community.hubspot.com/t/how-can-i-stop-emails-going-to-spam-in-hubspot-free/161986>\
**Category:** Email Marketing Tool\
**Tags:** free\
**Created:** [October 14, 2026, 11:17pm UTC](https://community.hubspot.com/t/how-can-i-stop-emails-going-to-spam-in-hubspot-free/161986 "2026-10-14T23:17:09Z")\
**Posts on this page:** 4\
**Page:** 1

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**Author:** ![Shaynaleh97](https://avatars.discourse-cdn.com/v4/letter/s/ac8455/32.png) [@Shaynaleh97](https://community.hubspot.com/u/Shaynaleh97)\
**Post date:** [October 14, 2026, 11:17pm UTC](https://community.hubspot.com/t/how-can-i-stop-emails-going-to-spam-in-hubspot-free/161986/1 "2026-10-14T23:17:09Z")

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Not sure why but my emails are not being opened anymore. Did hubspot change something? I haven’t changed anything

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**Author:** ![karstenkoehler](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/karstenkoehler/32/68554_2.png) [@karstenkoehler](https://community.hubspot.com/u/karstenkoehler)\
**Post date:** [October 15, 2026, 3:50am UTC](https://community.hubspot.com/t/how-can-i-stop-emails-going-to-spam-in-hubspot-free/161986/2 "2026-10-15T03:50:43Z")

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Hi @Shaynaleh97,

Could you please share a bit more context?

- What was your open rate before? What was the number of sent and opened emails?
- Is it 0 now or simply lower?
- When did you notice the change?
- Which HubSpot subscription level are you on?
- Is your email domain fully authenticated? [Manage your email authentication](https://knowledge.hubspot.com/marketing-email/manage-email-authentication-in-hubspot)

Best regards

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**Author:** ![Shaynaleh97](https://avatars.discourse-cdn.com/v4/letter/s/ac8455/32.png) [@Shaynaleh97](https://community.hubspot.com/u/Shaynaleh97)\
**Post date:** [October 15, 2026, 4:04am UTC](https://community.hubspot.com/t/how-can-i-stop-emails-going-to-spam-in-hubspot-free/161986/3 "2026-10-15T04:04:39Z")

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Actually I did a test and it went to spam when I sent it to myself. My friends also use hubspot and their emails go to spam too. I’ve looked into how to make it not go to spam but I haven’t figured out how without paying to link a different domain. I have the free version. Is there anything I can do that’s free?

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**Author:** ![karstenkoehler](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/karstenkoehler/32/68554_2.png) [@karstenkoehler](https://community.hubspot.com/u/karstenkoehler)\
**Post date:** [October 15, 2026, 4:07am UTC](https://community.hubspot.com/t/how-can-i-stop-emails-going-to-spam-in-hubspot-free/161986/4 "2026-10-15T04:07:23Z")

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@Shaynaleh97 emails going to spam and emails not being opened are different things.

If emails are going to spam, then the main reason is missing authentication: [Manage your email authentication](https://knowledge.hubspot.com/marketing-email/manage-email-authentication-in-hubspot) - and no, this is unfortunately not possible in the free tools. It requires upgrading to one of the subscriptions mentioned at the beginning of the article.