I have a client who says they are using EmailEngine to use variants of their email addresses to avoid being labeled as spam. What exactly is EmailEngine and how does this setup work? I’m trying to further understand it to know if it really is something they need or not.
Hi @SmartListGhost! Gauging if they need it or not would depend on how many times their emails are getting flagged as spam. Can you tell this in HubSpot or are they not sending emails from HubSpot.
Personally, I would help them clean up their content and contacts so they send better information to the right people and reduce their chance of being marked as spam. Sounds like they might need to rebuild trust with their audience.
Thanks for your response @Crystal_Hopper, So their spam rate from Marketing emails is .05% but they are mostly sending to “non-marketing” contacts from purchased lists in order to grow their database which I already don’t think is a very good idea.