# Email with programmable content: use case

**URL:** <https://community.hubspot.com/t/email-with-programmable-content-use-case/60829>\
**Category:** Tips, Tricks & Best Practices\
**Tags:** marketing, professional, marketing-email\
**Created:** [July 12, 2022, 8:12pm UTC](https://community.hubspot.com/t/email-with-programmable-content-use-case/60829 "2022-07-12T20:12:45Z")\
**Posts on this page:** 5\
**Page:** 1

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**Author:** ![WReus](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/wreus/32/36702_2.png) [@WReus](https://community.hubspot.com/u/WReus)\
**Post date:** [July 12, 2022, 8:12pm UTC](https://community.hubspot.com/t/email-with-programmable-content-use-case/60829/1 "2022-07-12T20:12:45Z")

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Hi everyone,

Since I could not find that much about emails with programmable content, I thought I would create a [2min video](https://reus.ie/hubfs/ProgrammableEmails.mp4) to shows you one use case.  
Do keep in mind that it requires Marketing Hub Pro.

Let me know if you also have an interesting use case!

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**Author:** ![kvlschaefer](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/kvlschaefer/32/71076_2.png) [@kvlschaefer](https://community.hubspot.com/u/kvlschaefer)\
**Post date:** [July 13, 2022, 5:17pm UTC](https://community.hubspot.com/t/email-with-programmable-content-use-case/60829/2 "2022-07-13T17:17:09Z")

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Hi @WReus,

Thank you so much for sharing this use case with us!

I wanted to invite our top contributors to get this conversation going 🙂

Hi @danmoyle, @NicoleSengers, [@Mike\_Eastwood](https://community.hubspot.com/t5/user/viewprofilepage/user-id/9259), @AdamLPW, @piersg, @JenBergren, @StjepanGrcic, @Anton - Do you have any use cases you would like to share with @WReus?

Thank you!

Best,

Kristen

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**Author:** ![NicoleSengers](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/nicolesengers/32/30704_2.png) [@NicoleSengers](https://community.hubspot.com/u/NicoleSengers)\
**Post date:** [July 14, 2022, 5:07am UTC](https://community.hubspot.com/t/email-with-programmable-content-use-case/60829/3 "2022-07-14T05:07:30Z")

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Hi there

One use case I think would be useful from a retail/product purchase perspective is to include the image and details of the last viewed product on the site - this could be useful for real estate (latest home viewed), car dealerships (last car viewed) or people selling courses/training (the last course you were interested in) all of these could then populate an email to jump back in and carry on your enquiry.

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**Author:** ![ARajib](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/arajib/32/73591_2.png) [@ARajib](https://community.hubspot.com/u/ARajib)\
**Post date:** [March 12, 2025, 11:27am UTC](https://community.hubspot.com/t/email-with-programmable-content-use-case/60829/4 "2025-03-12T11:27:48Z")

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This topic was interesting. Any use case or videos so far?

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**Author:** ![Rajib\_alimul](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/rajib_alimul/32/38476_2.png) [@Rajib\_alimul](https://community.hubspot.com/u/Rajib_alimul)\
**Post date:** [March 12, 2025, 10:11pm UTC](https://community.hubspot.com/t/email-with-programmable-content-use-case/60829/5 "2025-03-12T22:11:15Z")

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Hey Guys, did you pull of an actual use case with Programmable Email (Beta)?