This is super critical. It seems inane to me that you have to pre-plan segmentation before you send an email. My Dir Mktg is replicating an email identically (not customizing it per segment) simply to see the performance by segment. If you have 3 segments each across 3 different criteria (size, persona, industry), you’d have to do this 27 TIMES!!
I’m appalled Hubspot hasn’t figured this out yet. If it’s so hard to code, can you just give me a download of contact, segment fields, email performance? I have some software called Excel that can do the pivot table analysis my $10K hubspot subscription can’t.