1) It’s not only crucial in building workflows for marketing but for the sales team to have a better understanding of how email are performing. Click and opens are great but responses from a CTA in an email like setting up a meeting would be invaluable.
2) We run our own A/B tests on our outbound sequences and we’d love to include replies to emails as a stat of how they perform.
3) It seems that this is already being tracked on some level withing sequences becuase anytime someone replies to an email they are removed from the sequnce.
Than you,
Kristin