Agreed… this is a very important aspect of our marketing.
We have workflows that get triggered after a user fills out a certain form (an online quote form for us).
That automatically starts no only a task for the hubspot owner, but also starts a series of marketing emails to the user.
These are in _addition_ to the Sales emails we also send…
If the user responds to a marketing email, it needs to be part of their record so that when I go to call or speak with them, I can see a full evaluation of their interaction. It may be that in their response, they already said -leave me alone- or something… or they may have asked a question we need to address.
These emails are just as critical as sales emails to the process…