# Email Marking

**URL:** <https://community.hubspot.com/t/email-marking/123265>\
**Category:** Email Marketing Tool\
**Tags:** free\
**Created:** [January 3, 2025, 8:46am UTC](https://community.hubspot.com/t/email-marking/123265 "2025-01-03T08:46:35Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![BOyindamola](https://avatars.discourse-cdn.com/v4/letter/b/e19adc/32.png) [@BOyindamola](https://community.hubspot.com/u/BOyindamola)\
**Post date:** [January 3, 2025, 8:46am UTC](https://community.hubspot.com/t/email-marking/123265/1 "2025-01-03T08:46:35Z")

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Why are important message sent on your email always go to spam

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**Author:** ![karstenkoehler](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/karstenkoehler/32/68554_2.png) [@karstenkoehler](https://community.hubspot.com/u/karstenkoehler)\
**Post date:** [January 3, 2025, 8:50am UTC](https://community.hubspot.com/t/email-marking/123265/2 "2025-01-03T08:50:13Z")

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Hi @BOyindamola,

It looks like you’re using the free tools. The main factor that helps with emails not landing in the spam folder is authentication of your sending domain: [Manage your email authentication](https://knowledge.hubspot.com/marketing-email/manage-email-authentication-in-hubspot)

This is (unfortunately) a paid feature. If you want better deliverability in HubSpot however, there’s no way around this.

In general, similar to SEO, you want to try to pass on as many positive signals about your content as possible. The eventual decision what to do with that content rests with the service provider. With that in mind, here is a list of things that I’d recommend reviewing:

[Connect your email sending domain](https://knowledge.hubspot.com/cos-general/how-to-connect-your-email-sending-domain)

Only email contacts who for whom you have a legal basis to communicate

Validate emails before sending to avoid hard bounces at all costs (e.g. Neverbounce, Zerobounce)

Remove unengaged contacts from list regularly for higher engagement rates

Avoid as many [spam trigger words](https://blog.hubspot.com/blog/tabid/6307/bid/30684/the-ultimate-list-of-email-spam-trigger-words.aspx) as possible

Test the [spammyness of your email](https://www.mail-tester.com/)

@kaburke wrote an excellent [email deliverability listicle](https://community.hubspot.com/t5/Email-Deliverability/The-Email-Deliverability-Listicle/td-p/433080) and @natsumimori also compiled a lot of great resources [here](https://community.hubspot.com/t5/Email-Deliverability/Evergreen-contents-list-around-Marketing-Email-amp/td-p/363631). I highly recommend you check out both. Over time, email service providers should recognize you as a trustworthy sender. The issue could be that in the past, some recipients have already marked your emails as spam or that email service providers noticed high bounce rates from you.

Best regards