# Email marketing

**URL:** <https://community.hubspot.com/t/email-marketing/82646>\
**Category:** Content Strategy & SEO\
**Created:** [June 5, 2023, 1:33pm UTC](https://community.hubspot.com/t/email-marketing/82646 "2023-06-05T13:33:05Z")\
**Posts on this page:** 3\
**Page:** 1

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**Author:** ![Julia888](https://avatars.discourse-cdn.com/v4/letter/j/d2c977/32.png) [@Julia888](https://community.hubspot.com/u/Julia888)\
**Post date:** [June 5, 2023, 1:33pm UTC](https://community.hubspot.com/t/email-marketing/82646/1 "2023-06-05T13:33:05Z")

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I am new to SEO and looking for ways to increase my client base for my Holistic Lifecoaching business. What are the ways I can generate traffic? Thanks in advance.

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**Author:** ![MiaSrebrnjak](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/miasrebrnjak/32/10_2.png) [@MiaSrebrnjak](https://community.hubspot.com/u/MiaSrebrnjak)\
**Post date:** [June 6, 2023, 9:34am UTC](https://community.hubspot.com/t/email-marketing/82646/2 "2023-06-06T09:34:00Z")

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Hi @Julia888,

Thank you for reaching out to the Community!

I wanted to share a couple of resources & tools that could be helpful!

- In terms of SEO, I’d recommend running your website through our [Website Grader](https://website.grader.com/) tool. It’ll analyze your website performance and also give some SEO advice.
- [Lead Generation: A Beginner’s Guide to Generating Business Leads the Inbound Way](https://blog.hubspot.com/marketing/beginner-inbound-lead-generation-guide-ht)
- [30 Ways to Drive Traffic to Your Website](https://blog.hubspot.com/marketing/increase-website-traffic)

I hope this helps!

Cheers  
Mia, Community Team

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**Author:** ![kmcready](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/kmcready/32/79594_2.png) [@kmcready](https://community.hubspot.com/u/kmcready)\
**Post date:** [June 7, 2023, 1:42pm UTC](https://community.hubspot.com/t/email-marketing/82646/3 "2023-06-07T13:42:34Z")

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Hey @Julia888 !

It’s always great seeing others utilize SEO to grow their business! It’s truly one of the best ways to bring in new customers and expand your brand.

As an SEO myself (with my own company), here’s a quick checklist of to-do items that can help you get started with SEO for your company:

- Build out your core pages - home, about, service(s), contact
- Make sure your service page(s) contain the benefits, selling points, social proof/testimonials, and a call-to-action
- Use keyword research to find terms that will bring in your ideal customers
- Ensure your website is technically sound and loads relatively fast
- Create supporting blog content that solves problems, showcases your expertise, and leads readers to your conversion pages
- If you have an SEO tool (like SEMrush or Ahrefs) you can find long-tail keywords that are easier to rank for and help compound your rankings and traffic
- Promote yourself on social media and direct your followers to the website
- Collect emails from your website - contact forms, newsletters, eBooks, etc… Send promotional emails to these subscribers
- Connect with others in your industry or related industry to share guest posts and link-building opportunities
- Answer questions on HARO that relate to your business and industry, this can lead to links and mentions from big-name websites or publications
- Appear on podcasts or interviews, they typically provide a link to their guests
- Continually monitor your rankings for core keywords and how you stack up against your competitors

This is just a rough checklist to help use SEO for your business.

But, to sum it up, make sure your website is able to be indexed by Google, loads fast, provides a great user experience, and contains expert-written content.

Hope this helps!