I want to ask in the ACT phase of RACE, we are an online TOIEC course center, what will we do with Email marketing? What topics can I bring up at this stage?
Hi @NÝ,
In the act phase of the RACE framework, email marketing should focus on building a stronger relationship with prospects who have shown some interest, nudging them to engage further. Highlight the unique benefits of your online course, such as flexible scheduling, personalized learning paths, or access to expert instructors. Use this phase to send educational yet actionable content, showing that your course is not only valuable but also achievable for their goals.
Testimonials and success stories from past students can also be very effective at this stage. Share relatable experiences of learners who boosted their scores thanks to your course. Showing real results builds credibility and reinforces that your program delivers on its promises, which can encourage hesitant leads to explore further and potentially convert into paying customers.
Hope this helps!